“Double 11 ″ kugurisha urubuga rwa e-ubucuruzi birashyushye,
niba nyuma yimodoka ishobora kuzamurwa
Double 11 nikintu kizwi cyane kuri e-ubucuruzi bwa Live, kandi nigikorwa kinini cya bonus traffic kuri e-ubucuruzi.Uyu mwaka Double 11, amaduka manini menshi hamwe nububiko byitabiriye iki gikorwa, ndetse banatangije ibiciro byamamaza byamamaye nkibikorwa bya e-bucuruzi.Imyambarire, ibiryo, amazu, nubwikorezi byose byacengewe kugirango bikurure abakiriya no gutwara Ibikoreshwa.Icyamamare cya Double 11 cyagiye kumurongo no kumurongo, kandi cyabaye umunsi ukomeye kubucuruzi bwose bwo kugurisha hamwe.
Dukurikije imibare yaturutse muri Nebula, GMV y'ibirori 2022 Double 11 izagera kuri miliyari 1,115.4 z'amayero, umwaka ushize wiyongereyeho 13.7%.Amasosiyete ya e-ubucuruzi ya Live ahagarariwe na Douyin, Diantao, na Kuaishou afite ibicuruzwa byingana na miliyari 181.4 yu yu Double 11 muri uyu mwaka, umwaka ushize wiyongereyeho 146.1%, urenze kure cyane ibyateganijwe.
Buriwese azi ko Douyin ubu ari urubuga rukomeye kubacuruzi mu nganda zitandukanye kugira uruhare mukugurisha.Muri uyu mwaka Douyin Double 11 (31 Ukwakira kugeza 11 Ugushyingo), umubare w’abacuruzi bitabiriye ibirori bya Double 11 muri e-ubucuruzi bwa Douyin wiyongereyeho 86% umwaka ushize, ubwinshi bw’ibicuruzwa n’ibiciro by’abakiriya by’amaduka menshi byikubye kabiri .
Ni muri urwo rwego, uyu mwaka Double 11 nayo yazanye inyungu zitunguranye mu nganda z’imodoka.Amasosiyete yimodoka yitabira cyane kurugamba.Kuva mu mpera z'Ukwakira, hari ibirango by'imodoka bishyuha ku mbuga zikomeye za e-ubucuruzi.Mu gitondo cya kare cyo ku ya 11 Ugushyingo, iyi karnivali yo guhaha yageze ku ndunduro.Kora cyane, komeza kumenyekanisha ibicuruzwa no gusobanura kuzamurwa kubafana.
Mu myumvire yo kuzamura ibicuruzwa byinshi bya Double 11, amasosiyete atandukanye y’imodoka ntiyakoresheje amafaranga mu kuzamura mu ntera, nko “kugabana miliyoni icumi z’amafaranga”, “inkunga ya miliyoni”, “kunyaga miliyoni 660 impano nini” n'ibindi. .", Ishyaka ry'abafana ryakomeje kutagabanuka, abacuruzi n'amaduka ya 4S nabo baza kureba no kubaho neza.Nyuma yo kubona "ibigo byabasazi" kuri Double 11, bagenzi bacu muri nyuma yanyuma ntibabura kubigerageza.
Ese nyuma yimodoka ishobora kubigiramo uruhare?Bizakururwa?
Igisubizo ni yego, iyo ingano ari nini bihagije, irashobora kongera inyungu no kwagura imiyoboro.Ariko nanone igabanijwe ukurikije imiterere yikigo, kandi ikirango nibicuruzwa byihariye bigomba gusuzumwa neza.
Ibicuruzwa bigena umuyoboro, kandi nyuma yimodoka yerekana ibicuruzwa na serivisi hafi ya byose bishobora kugaragara mugikorwa cyo gukoresha bisanzwe no kugura imodoka nyuma yuko abaguzi binjiye kumasoko yibicuruzwa.Bakunda cyane kumurongo, ariko hamwe na digitale Iterambere ryibibuga na platform nabyo byatangiye gutera imbere bigana kuri e-ubucuruzi no kumurongo.Ibigo byinshi bitanga amamodoka mugihe cyanyuma ntibigenzurwa muri e-ubucuruzi no gutambuka neza, mugihe bimwe bijyanye no gufata neza ibinyabiziga bikiri kumurongo.Ububiko burimbere cyane.Nubwo bidashobora kuba rusange, ibigo bimwe byahinduye neza byabyungukiyemo.
Muburyo bwa gakondo nyuma yicyitegererezo, imiterere niterambere ryumusaruro wanyuma wibinyabiziga mugihugu cyanjye ntaringaniza.Hariho impamvu nyinshi zuzuye zibitera.Mu myaka yashize, impamvu zitandukanye nkibikoresho fatizo, chip, hamwe n’ibihe mpuzamahanga byabujije ibicuruzwa byamasosiyete ikora ibikoresho bya elegitoroniki kujya kumurongo.Ibigo ntibishobora kubona abafatanyabikorwa babereye, kandi ibigo byinshi birarimburwa mubibazo.Nyamara, isoko rirahari, kandi nyir'imodoka agenda yiyongera gahoro gahoro, hanyuma inganda zamasoko ziracyakurikiranira hafi.Zheng Yun, umufatanyabikorwa mukuru ku isi wa Roland Berger, yigeze kuvuga ko imodoka nshya z’ingufu Ibisabwa nyuma y’isoko, cyane cyane gusukura ubwiza, kubungabunga gakondo, amapine, ibyuma, na serivisi z’amashanyarazi na elegitoronike, biziyongera vuba mu myaka mike iri imbere.Ubu bucuruzi buzaba inkingi zingenzi zingenzi zo gufata neza ibinyabiziga bitanga ingufu.Kubwibyo, ukurikije ibinyabiziga bishya byingufu mugihe kiri imbere, iterambere rya e-ubucuruzi kumurongo rizamenyekana cyane mumamodoka nyuma yimodoka, nkibikoresho byimbere nibindi bicuruzwa.
Iterambere ryiterambere ryibikorwa bya e-ubucuruzi byazanye amahirwe muburyo bwo kugurisha gakondo, ariko kandi byazanye ibibazo bimwe na bimwe.Ibyiza byumuhanda byateye imbere byahujwe nuburyo gakondo bw'icyitegererezo, ariko mugihe kimwe, tugomba kurushaho kwita ku kamaro gakomeye ko guhanga udushya.Imikorere, guhanga udushya nimbaraga ziterambere, kandi bizanagura kwaguka kwicyitegererezo mugihe cyimodoka.
Igihe cyo kohereza: Ugushyingo-18-2022