Nka soko rya tiriyari y'amadorari, ibicuruzwa nyuma yimodoka byahoze ari inyanja nini yubururu imbere yabashoramari na ba rwiyemezamirimo, ariko mumyaka yashize, hamwe nihindagurika ryisoko hamwe ningaruka ziterwa n "ibintu bitandukanye byitwa" swan black ", nyuma yimodoka yahindutse byinshi imbere, kandi isoko ntabwo Ihinduka ninyungu zinzego zidakora cyane byerekanaga ko byamanutse.
Kurugero, dukurikije imibare y’ishyirahamwe ryita ku modoka z’Ubushinwa, inshuro nyinshi zo kwita ku modoka zitwara abagenzi z’Abashinwa n’umubare w’abatwara imodoka binjira mu iduka wakomeje kugabanuka kuva mu 2013 kugeza mu 2021. Icyakora, inyuma y’ibi “guhinduka ubururu ukajya gutukura” ni mubyukuri nyuma yimodoka imaze gukora Byihuta impinduka.
Iteration yikoranabuhanga rishya, bigira ingaruka kumodoka nyuma
Ibinyabiziga nyuma yimodoka bivuga ijambo rusange mubikorwa bitandukanye bya serivisi byakozwe mugihe cyo gukoresha imodoka nyuma yimodoka igurishijwe, harimo gusana imodoka, guhindura, kubungabunga, ubwishingizi, kugurisha imodoka, nibindi byinshi bihinduka muri byose ibinyabiziga nyuma yikimenyetso ubwacyo.ikintu.
Ariko impinduka zimbitse zituruka kubikorwa byikoranabuhanga.Mu myaka icumi ishize, icyagaragaye cyane ni ingaruka zo kuzamuka kwa "Internet +" ku nganda zikoresha amamodoka.Internet + yimodoka nyuma yibyara Tuhu, Diandian, Umubare munini wibikorwa bya serivisi nka Yangchebao na Guazi bakoresheje imodoka.
Muri icyo gihe, ibihangange bya interineti nabyo byinjiye mumashanyarazi nyuma yumudugudu.Kurugero, Ikarita ya Baidu ikoresha APP yayo nk'ubwinjiriro, kandi ishingiye ku nyungu nini zayo bwite, yinjiye mu kubungabunga amamodoka, gucuruza imodoka za kabiri ndetse n’inganda zindi.Mubyongeyeho, ibihangange bya interineti nka Ali na JD.com nabyo byinjiye muriki gice.Ikoreshwa rya interineti namakuru makuru yahinduye cyane ibintu byakoreshejwe hamwe nuburambe bwa serivisi yibinyabiziga nyuma yimodoka, kandi byihutisha kubaho kwizima mu nganda.
Iyindi ngaruka ibangamira nyuma yimodoka ni izamuka ryimodoka nshya zingufu.Isimburwa ryingufu za lisansi nimbaraga nshya ntabwo rihindura gusa sisitemu yingufu nka moteri yimodoka ya lisansi na bokisi ya bokisi kuri sisitemu nshya yingufu, ariko ibitekerezo byisoko hamwe nibisabwa bizasenywa, kandi ubucuruzi bwibinyabiziga nyuma yibinyabiziga bya peteroli byanze bikunze bizagira ingaruka .Nibyo, ibikubiye muri serivisi nshya nabyo bizaboneka.
Usibye ibintu byo guhanga udushya mu ikoranabuhanga, icyorezo cy’icyorezo mu myaka ibiri ishize nacyo kigira uruhare mu kugabanuka kwimodoka nyuma.Ariko muri rusange, ubushobozi bwa nyuma yimodoka buracyari bunini, butandukanye rwose no kugabanuka kwamakuru yububiko bumwe twavuze haruguru, kandi ubunini rusange bwibinyabiziga nyuma biracyaguka.Nk’uko imibare ya Zhiyan Consulting ibigaragaza, kuva mu 2014 kugeza 2020, igipimo cy’inganda z’imodoka z’Ubushinwa cyiyongereye, kigera kuri miliyari 1,466.53 mu 2020. Umubare w’imodoka mu Bushinwa nawo uragenda wiyongera.Mu gice cya mbere cya 2022, umubare w’imodoka mu Bushinwa uzagera kuri miliyoni 310, naho umubare w’imodoka nshya zizaba miliyoni 10, muri zo imodoka nini nini imaze imyaka 4-10 mu modoka nyuma y’ibinyabiziga igera kuri 50% Hejuru, kandi igipimo cyimodoka mumyaka 1-3 kirenze 35%.Mu bihe biri imbere, haracyari amahirwe menshi mu bucuruzi bw’imodoka mu Bushinwa.
Inzira nshya zagaragaye, kandi nyuma yimodoka irema amahirwe mashya.Guhangana nubunini bwisoko ryiyongera, ibintu byinshi bishya byagaragaye mumodoka nyuma yimodoka.Cyane cyane n'umugisha w'ikoranabuhanga rishya, inzira y'ubwihindurize ku isoko irashimishije cyane.
01Imodoka nyuma yimodoka ikunda kuba ifite ubwenge
Ubwenge bushobora kuvugwa ko aribwo buryo bwonyine bwibinyabiziga nyuma yo kuzamuka kwa interineti +
n'ibinyabiziga bishya by'ingufu.Gufata imodoka yo gukaraba abafite imodoka bamenyereye cyane, ntabwo ibikoresho bikora byo gukaraba intoki gusa bigenda birushaho kugira ubwenge, ahubwo hanagaragaye umubare munini wibikoresho byo gukaraba imodoka byubwenge byagaragaye mubushinwa.
Gutezimbere ibinyabiziga bishya byingufu birashobora kuzana umwanya wibitekerezo byubwenge, kubera ko ibinyabiziga bishya byingufu ubwabyo bitwara ubwenge cyane, kandi kuvugurura, gufata neza no kwishingira ibinyabiziga bishya byingufu bishobora kugira ibitekerezo byubwenge birenze ibitekerezo bisanzwe, nkikoranabuhanga ryo guhana ingufu, ubwenge bwubwenge -kubungabunga serivisi nibindi.
https://www.nbmaxauto.com/umushoramari-ubusa-guhagarika/
02 Iminyururu y'ibicuruzwa igenda igaragara cyane, kandi isoko irasanzwe
Kumwanya muremure mubihe byashize, nyuma yimodoka yaranzwe no gucikamo ibice byinshi, irushanwa ridasanzwe, hamwe ninganda nke.Abaguzi kandi muri rusange bafite ikizere gike mubigo no kumenya serivisi zidahagije.
Imbere yiyi “ntambara iri hagati yinzuzi n’ibiyaga”, itsinda ryibigo byatsindiye isoko muguhuza no kugena serivisi n'ibikorwa byabo binyuze mubirango, iminyururu hamwe na francising, nka Tuhu, Tmall Car, Che Jazz, De Shifu , Urutoki ruto, nibindi, ndetse n'amaduka yo gusana amamodoka yo mukarere akunda gukora ibirango byumunyururu mukarere.
Mu 2021, hazaba ibikorwa 80 byo gushora imari no gutera inkunga mu bucuruzi bw’imodoka z’Ubushinwa, hamwe n’ishoramari n’inkunga ingana na miliyari 40.695, ni yo rwego rwo hejuru mu myaka icumi ishize, muri byo intego nyamukuru z’ishoramari nazo zikaba ari urunigi.
Ku rwego rwa politiki, mu ntangiriro z'uyu mwaka, Ibiro Bikuru bya Minisiteri ishinzwe gutwara abantu n'ibintu, Ibiro Bikuru bya Minisiteri y'Ibidukikije n'Ibidukikije, Ibiro Bikuru bya Minisiteri y'Ubucuruzi, n'ibiro Bikuru by'Ubuyobozi bwa Leta kuri Amabwiriza agenga isoko yasohoye hamwe "Itangazo ryo Gutezimbere Ikoreshwa Ryuzuye Ryerekeye Gutunganya Imodoka", rigamije kurushaho kunoza ibinyabiziga.Ikoreshwa ryuzuye ryamakuru rizamura urwego rwa serivise yinganda zo gusana amamodoka, kurinda neza uburenganzira n’inyungu zemewe n’abaguzi, kandi biteze imbere iterambere ryiza ry’imodoka nyuma y’ibinyabiziga.
Ibi bivuze kandi ko icyemezo cy’igihugu cyo kwihutisha imikorere isanzwe y’imodoka nyuma y’ibinyabiziga bizihutisha kwihutisha imenyekanisha n’iminyururu nyuma y’ibinyabiziga.
03Nyuma yo kugurisha "jya kuri 4S iduka"
Imbere yubunini bunini bwibinyabiziga nyuma yimodoka, abakora imodoka bifuza igihe kinini.Kurugero, Shanghai GM yakoze amahugurwa yimodoka, iri kumwanya wa mbere muri "Top 40 yo mu Bushinwa Auto Aftermarket Chain Enterprises muri 2021 ″ yasohowe na CCFA, kandi umubare wububiko muri 2021 uzarenga 1100.
Ku bijyanye no kuzamuka kw’ibinyabiziga bishya by’ingufu, ibicuruzwa byinshi byahisemo kugurisha-kugurisha nyuma ya serivise ya serivise yo kugurisha kugirango isimbuze imiterere yububiko bwa 4S, bityo ibone isoko ku isoko nyuma yimodoka.Ku ruhande rumwe, tekinoloji nshya yimodoka yingufu ifite ibiranga modulisiyoneri, kandi amasosiyete mashya yimodoka yingufu afite ibihe n'umwanya wo kugurisha mu buryo butaziguye.Kurundi ruhande, igiciro cyibicuruzwa gakondo 4S byububiko biri hejuru cyane, kandi kugurisha bitaziguye birashobora kubona inyungu nyinshi kumasoko.
04 Gutanga impano birakomera
Gukwirakwiza ibinyabiziga bishya byingufu byanze bikunze bizana itera impano muri
ibinyabiziga byose nyuma.Muri rusange, ibinyabiziga bya lisansi bifite ibice 70.000 bya SKU, mugihe ibinyabiziga bishya bikenera gusa SKU zirenga 6.000, bivuze ko ibikoresho byo kubungabunga bizagabanuka.Mu buryo nk'ubwo, ubumenyi n'ubushobozi bw'abakozi bigomba guhinduka bikurikije..
Icyibanze nuko kubungabunga moteri hamwe namavuta bizakurwa kumasoko ahantu hanini, kandi kubungabunga moteri ya batiri no kuyisana bizaba inzira nyamukuru.Xia Fang, Visi Perezida wa Little Thumb, yigeze kubivuga mu nama nyunguranabitekerezo ya 5 ya Auto Rear West Lake Summit-Service yo gusana Imodoka (West Lake) Inama yo guhanga udushya: Niba agaciro ko gufata imodoka ya lisansi ifatwa nk 100%, noneho moteri, ihererekanyabubasha, no kuyitaho bizaba Igice, kandi ibyo byose nibintu byo kubungabunga ibinyabiziga byamashanyarazi bidakeneye.Duhereye kuri ibi, turashobora kwiyumvisha ingaruka ziterwa nimpano ziri inyuma yubwoko nkubu.
Birumvikana ko gukenera feri, gushungura ibyuma bifata ibyuma bikonjesha, ibice byangirika byapine, hamwe nudukaratasi twamabati bizakomeza kubaho, ndetse bizarushaho gutera imbere kubera kwagura isoko.Kubwibyo, uko byagenda kose nyuma yimodoka igenda ihinduka, amahirwe nibibazo bizahora bibana.
Muri rusange, ibicuruzwa by’imodoka by’Ubushinwa biracyafite amahirwe menshi yo kwagura ubucuruzi, kandi hashobora kuboneka udushya twinshi n’iterambere.
Ariko, twakagombye kumenya ko mugihe gishya, imiterere yimodoka gakondo izongera gusobanurwa, kandi porogaramu nka digitale, abanyamuryango, hamwe na enterineti yibintu bizabyara ibidukikije bishya byimodoka bifite ibipimo byinshi kandi bigezweho.Agace kamwe gakwiriye kureba imbere.
Igihe cyo kohereza: Ukwakira-28-2022